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Back to News May 2016

Elif leaves its mark on WorldStar 2016!

After hitting the headlines with four different awards at the ‘Crescent and Stars of Packaging’ Competition which was organised by the Packaging Manufacturers Association (ASD) for the sixth-time last year, Elif has also left its mark on the WorldStar 2016 competition held by the World Packaging Organisation (WPO) by receiving four awards in four different product categories!

Regularly adding new achievements on top of its prestigious awards in the fields of quality, sustainability and innovation, Elif lastly received the “Excellence in Packaging” award with four products in different categories at the WorldStar 2016 competition the panel of which met in Mumbai, India this year and evaluated 293 products from 35 countries. Elif was the only company which received four awards during the award ceremony held in Budapest on 26th of May of WorldStar 2016, which was organised by the World Packaging Organisation as the most important competition event of the international packaging industry. With these new awards, Turkey has acquired the third rank in number of awards, after the UK, the USA and China.

Elif has proven its worldwide success and leadership in innovation and technology once more by being granted the “Excellence in Packaging” award in the “Health and Beauty” category with the eco-packaging solution ElifFine, which offers high level of durability, strength and tear-resistance by combining the well-known moisture and gas tightness of plastic films with the natural texture of paper, and enhances recycling opportunities with its light structure of mineral fill and lamination-free sealing features; in the “Household” category with ElifCare which prevents waste of food thanks to its high product protection performance and ensures environmentally friendly disposal with its biodegradable structure; in the “Food” category with ElifHolo which helps build first-class brand perception thanks to both visual effects reinforcing the graphical design of the packaging and three dimensional live imagery stimulating the senses of consumers, as well as providing means of brand verification against counterfeiting with holographic printing; and “Excellence in Packaging” in the “Other” category with the ElifHolo 3D printing technology which allows recycling and does not require a metallic substructure in contrast to the traditional high-cost holographic and three-dimensional printing methods.

Elif continues its R&D studies in line with its “Packaging for Life” approach, and constantly works towards passing a healthy future down to next generations with projects, technologic innovations and systems towards reducing the consumption of natural sources. Rewarded many times by its leading multinational customers for its leadership in the flexible packaging industry, Elif is determined to continue in the future to offer excellent products and services beyond expectations and product packaging products which add value in life, thanks to the synergy and dynamism created by the company, its customers, business partners, professional human resources and the innovative management approach.

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